About this event
World no tobacco day is organised by the Tobacco Free Initiative
They aim to protect youth from industry manipulation and preventing them from tobacco and nicotine use.
A large part of their work is educating the public about the manipulative tactics tobacco companies use to 'dupe' people into smoking their products.
Tobacco companies spend billions of dollars on advertising each year, portraying people who smoke as being cool, glamorous, macho and having other valued after traits.
In truth, cigarettes are highly engineered products designed to cause addiction and which often kill.
Cigarettes are highly addictive due to the presence of nicotine in the tobacco. However, over the years executives from the major tobacco companies have denied this.